First Swiss Luxury Watches: Your Store for exclusive Watches in Zurich, Switzerland

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• A. Lange & Söhne
• Arnold and Son
• Audemars Piguet
• Baume & Mercier
• Bedat & Co.
• Bell and Ross
• Blancpain
• Breguet
• Breitling
• Bvlgari
• Carl F. Bucherer
• Cartier
• Chopard
• Chronoswiss
• Corum
• CVSTOS
• Daniel Roth
• De Grisogono
• DeWitt
• Ebel
• Eberhard & Co.
• F. P. Journe
• Franck Muller
• Gérald Genta
• Gevril
• Girard Perregaux
• Glashütte Original
• Graham
• Hublot
• IWC
• Jacob & Co
• Jaeger LeCoultre
• Jaquet Droz
• Longines
• Louis Vuitton
• Maurice Lacroix
• Officine Panerai
• Omega
• Parmigiani
• Patek Philippe
• Piaget
• Quinting
• Richard Mille
• Roger Dubuis
• Rolex
• Tag Heuer
• Ulysse Nardin
• Vacheron Constantin
• Zenith

• Watch winders
  • Buben & Zörweg
  • Orbita
  • Scatola del Tempo
  • Swiss Kubik

• Special Offers
• Used Watches

Our Team

We want to share our fascination for Swiss timepieces with you. It’s our mission to simplify your entrance into the World of original Watches.

First Swiss Luxury stands for passion, reliability and professionalism. We look back to a longstanding experience in the Swiss Watch sector and want to impart our extensive knowledge to you.

The company First Swiss Luxury GmbH with domicile in Kanton Zürich (Switzerland) specialises in consulting, finding and distributing watches worldwide through the internet and in our Watch Store in Zurich. The main markets are currently in Europe and Asia.

You, our valued client, profit from our know-how, the network of our employees and our uniquely low prices. Moreover, we offer you the possibility of a personal adviser if you’re not familiar with e-commerce.

After his education it was therefore logical that he began his apprenticeship in the jewellery and watch department of Bucherer AG (one of the most favourite and well known jewellers in Switzerland).

During the last years, Stefan Krummenacher has been an active with Les Ambassadeurs SA in Zurich and Hannibal Watches & Jewellery in Schaffhausen therefore has had national and international contacts with clock and watch manufacturers, as well as clients.

These long years of experience have been very useful for his engagement with First Swiss Luxury and enabled him to offer many different brands at very attractive conditions with 20% - 25% off swiss retail.

As a young, dynamic and professional team we are at any time ready to respond to your requests.

We thank you for your trust.

Stefan Krummenacher
Founder and CEO


Stefan Krummenacher, Founder & CEO
Skype first-swiss-luxury

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